IPL live score schedule teams stats points table photos videos player of the day. Top Searches T20 World Cup Joe Root. India vs New Zealand Test World Cup Points Table. Click here to join our channel and stay updated with the latest Biz news and updates. The sound bank has also included the peculiar ambient sounds associated with some of India's most famous stadiums that used to reverberate every year with IPL matches including from Wankhede stadium in Mumbai, Chinnaswamy stadium in Bengaluru and Chepauk stadium in Chennai.
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She is also an emcee for corporate and private events. She had made her acting debut in the blockbuster Kollywood movie Mookuthi Amman.
Latest News. T20 World Cup. Viral News. The broadcaster is also introducing a new tool called CRICKO which has the ability to recall the most detailed info on player performance. Speaking about the innovations, Gupta said that the focus continues to be on the fan at home who is watching the game on the screen. The idea is to ensure that the viewing experience is better than the past. This is achieved through enhanced camerawork, enhanced use of ultra-motion and super slow-motion replays and increased exposure of motion-based cameras such as Spidercam, Drones etc," Gupta said.
He noted that Star will also explore unexplored facets of the game. Gupta said that the demand for IPL ad inventory is higher in since the economy is showing signs of a strong recovery and advertisers want to cash in on it. He also noted that the IPL has seen strong traction from categories like EdTech, FinTech, fantasy sports besides traditional advertising segments like telecom, auto, beverages, and consumer durables among others.
According to Gupta, three factors have played a key role in IPL's evolution as pre-eminent media property. It cuts across barriers like age, gender, language, and socio-economic demographics.
It has become very easy for major advertisers, especially the ones that have multiple brands in their portfolio, to cater to different brands and different feeds through a single association," Gupta said. Gupta also highlighted that IPL has a wider audience base which cuts across traditional barriers. The tournament gets a significant chunk of its viewership from women and kids viewers.
What has happened in the past couple of years is that viewership amongst both women and kids has grown significantly. He further stated that there are three big factors that have contributed to this phenomenon. First, the IPL marketing campaign is designed to invite the maximum possible number of viewers to the property.
In fact, the advertising campaign is designed to attract new viewers or viewers who are not spending enough time on watching the tournament. The presence of multiple feeds has also played a key role in expanding the viewership base. That feed allowed years olds to engage with IPL in a way that they had never engaged before. In order to allow maximum number of viewers to sample the tournament, the broadcaster is airing opening matches across its broadcast network.
This could be attributed to the fact that the broadcaster has a dedicated Tamil sports channel called Star Sports 1 Tamil. The penetration figure sees a significant jump during the IPL. Typically, a week before the event and a week into the event is when we see maximum sign ups where viewers subscribe to the network.
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