Milka is a brand of chocolate confection. Milka has been the first company to produce and sell not only milk chocolate but also chocolate bars. The new confectionery was given a name which combined two of its key ingredients: Milch milk and Kakao cocoa. The first bar of Milka chocolate was wrapped in the famous lilac paper and decorated with a cow and the Alpine panorama.
With its tender taste and distinctive look, Milka became an instant favourite. Milka chocolates were introduced in Austria in the s in order to spread popularity, and by the company was producing 18 times more chocolate than they did when at the original plant in By the s Milka had introduced limited edition themed chocolates. Themes were related around holidays such as Christmas and Easter and had chocolate cast into the shape of Santa Claus, Christmas ornaments, Easter bunnies and various sizes of Easter eggs.
This factory, where it all started , still has employees working around the clock. Suchard opened another factory in in Bludenz, Austria. Suchard thrived in this war of chocolate brands. Milka chocolates are made with three ingredients : cocoa beans, sugar, and milk that's percent Alpine.
Unlike Cadbury or Hershey , which use fresh milk, Milka makes its chocolates with powdered milk. According to Science Direct , "Milk powder, as a commercial product, can be traced to as early as While the sweet milk cocoa combo took over the world in the early 20th century, the Suchard company, Milka's creator, developed its unique selling point: the use of percent powdered Alpine milk.
The fact that they only use milk from the cows that are fed on Alpine grass is of great significance. According to the National Library of Medicine , this milk is healthier than other varieties of milk.
Milka takes pride in this ingredient, so much so that for a limited time, it featured select cows from its farms — Moocha, Gerda, Katja, Marisa, and Lola — on Milka's wrappers. Milka chocolate bars have always featured a dairy farmer, a cow, and the Alps on their wrapper — right from the year they were introduced in As years passed , the farmer was dropped out, and the cow became more and more prominent.
By the late '90s, the cow even had a golden bell around its neck. The cow was introduced as Lila in print and television advertisements in the s. By , the purple-spotted cow had been featured in over television ads. Lila means lilac in German. It's a color that the brand has grown to be associated with. Given how important Lila became for the image of the chocolate, fast-forward to , and Milka went the extra mile to celebrate the birth of a "purple calf" in a small village of Serbia via Branding Mag.
The calf was showered with Milka gifts and a soft Milka shawl. So how did Milka, a Swiss chocolate brand, come to be owned by an Illinois-based organization? Seven years after Milka was launched by Suchard in Germany, a certain triangular-shaped bar with almonds and nougat hit the market in Toblerone creator, Tobler, and Milka's parent company, Suchard, joined forces in to become Interfood. In , a German entrepreneur Klaus J.
Milka was now part of Jacobs Suchard. The company ran for eight years before Jacobs sold it to U. Philip Morris was originally a tobacco producer, but had become the world's largest consumer goods company by the '90s after acquiring Kraft Inc.
So, as part of the billion-dollar deal, Suchard became part of Kraft Foods Inc. The business was so massive that in , Kraft Foods Inc. Cocoa plantations have been a leading cause of deforestation in countries such as Ivory Coast and Ghana. This was mostly attributed to the production of cocoa. Acknowledging the effect that a bar of chocolate can have on climate change in the future, Milka joined the Cocoa Life program in , which ensures sustainable sourcing of cocoa via GlobeNewswire.
Then, Kaft Foods Company, an American multinational in the agri-food sector, has finally acquired the majority of Suchard products including Milka, in Basically based in Switzerland, Milka is nowadays present in several countries and has already sold the huge number of millions chocolate bars all around the world. Since its creation, this brand has build up its strong reputation not only by its recognisable mallow color packages, but also through its visual identity: the mallow cow.
Rather proud of this success, Milka can also boast about being the first chocolate brand bought in Europe. Moreover, we are tallying more than one billon euros of turnover per year all around the world, or, in other words, products sold each hour. The main target of Milka is nowadays not only the family but also more particularly families with children. Indeed, the handwriting logo refers to childhood and maternal tenderness, values shared by the brand.
Have you already asked a child what he could be ready to do for a square of chocolate? You could be astonished by the answer! Since its beginnings, Milka is loyal to its mallow cow, which proudly represents the alpine environment. Famous cow that has already played in more than one hundred of TV adverts, since the first one launched in , and translates the visual identity of the brand.
Definitely a strategic choice from Milka to select a cow of the Simmental race reputed for its quality of milk. This strong link with mountains has give birth to the majority of Milka advertising campaigns backgrounds. Deeply associated with the snow, Alps are also related to the ski world and have generated some sponsorship.
Definitely in harmony with its image value, Milka is proud to sponsor, since , the world cup of Alpine ski, the world cup of snowboard and even the world ski championship. Moreover, aware of the social networks importance; Milka has decided to focus its presence on a Facebook page gathering 7,, likes. Beyond this huge number, Milka hides a well-defined marketing strategy.
Branding and create a strong relationship with its consumers, offer fun, engaging the brand Facebook community by using their opinions and feelings, positive or negative in order to always respect their needs and expectations about the brand and its various products. Everybody knows how precious is the last chocolate square… Milka too.
0コメント