In , Pepsi celebrated its years of existence. To mark the occasion, the firm made some alterations to its logo design. The new logo was designed to give the brand a refreshing look. In , the lettering got a fresh, more dynamic look. As for the globe—it was designed with gradient colors, gaining a vivid, glossy appearance. The logo stayed with Pepsi for three short years, but it can still be spotted on the drinks in some areas around the world. From the 3D-style design, the Pepsi logo switched to the current flat design approach.
This is the trend nowadays. Brands such as BMW, Google, and many others remodeled their logos to have an incisive graphic mark. Opting for a two-dimensional, clean logo allowed Pepsi to get the most readable and legible logo version yet.
In addition, the logo also got more screen-friendly. The Pepsi logo of today, which is often dubbed Pepsi Globe, kind of looks like a smile. In the spherical shape, a white swirl divides it into two areas: red and blue.
For a more common typeface that closely resembles the Pepsi wordmark, you can give the Harry Plain font a try. Sign in. Log into your account. Forgot your password? Password recovery. Only change is the middle part, where swirling shape used to be running straight across, but now it geometrically changed.
Furthermore, Pepsi is spelled with all lover case letters. Of course, it seems like a very heavy price tag for the redesign, but the designer of the logo, Arnell Group, has a justification for the price. However, general public, including me, sees the new Pepsi logo as a smiling globe. Founder of FactPros. Close Menu Nature. The most recent Pepsi Logo. The company felt that popular culture was changing substantially.
Technology and minimalistic design were taking root. The old swirly logo and the frills of the bottle cap logo were starting to look painfully dated. They simply did not fit with the times. Simple shapes and clean lines were in, frills and curls were out.
A cleaner design had other benefits, as well. This more pure and simple design, with its basic shapes and forms, was easier to place on more different kinds of things. It was also more recognizable in the increasingly crowded market. These benefits became more and more important on the global market. The next major change to the Pepsi logo came in The company decided that the incorporation of the Pepsi text and the circle was no longer viable.
They opted instead to split them apart into different sections of their branding graphics. Instead, they placed the Pepsi name on the top of the label in the familiar trapezoid shape. The red and blue circle was placed to the right side of this trapezoid. This was a significant departure, emphasizing text more than the iconic and simpler circle. With the word Pepsi no longer a part of the circular element, they needed something else to put in the center to balance out the contrasting red and blue halves.
They opted to place a wavy white line, speaking back to their heritage as well as balancing the contrast with a neutral color. It was a refreshing change to see white as more than just a tertiary border color. Because of this change, a lot of new things became possible for the Pepsi logo.
In recent years, Pepsi has made even more changes based upon this separated logo design layout. Pepsi celebrated its th anniversary in To commemorate this achievement, they changed their logo.
The background was changed to blue. White was used once again to the name Pepsi. This new Pepsi logo was meant to have a more refreshing look with a three-dimensional appearance that was better fit for the times. This design remained like this for ten years until it was changed again in , again quite dramatic.
By the early s, Pepsi was riding high on its status as the drink consumers preferred as it outsold Coca-Cola in supermarkets. End of story, Pepsi won, right? Not to be beaten by the sweeter soda, Coke switched up their recipe and introduced New Coke to the world.
And people hated it. Endorsed by Santa Claus. In , Pepsi gave the globe logo a little facelift. And although the facelift looks relatively minor, there is actually one huge change and a few less-huge changes that occurred with this update.
Since , Pepsi had been using a basic, all-capital sans serif font. In , the brand introduced their own unique font. It was still bold and sans serif, but instead of basic block letters, these letters had a futuristic, almost digital feel.
The brand would continue using this custom font for over a decade. In , Pepsi introduced Pepsi Throwback, a version of the soda made with real sugar instead of high fructose corn syrup. In , Pepsi changed their logo in a dramatic way again. They kept the wordmark, they kept the globe, but for the first time ever, they were separated.
In the negative space beneath the text and beside the globe, we see a red bar reminiscent of the red banner on earlier versions of the logo.
Slanting the font forward communicated that Pepsi was the forward-looking, forward-thinking soda brand. Not only were Pepsi and Coke American cultural icons in their own right, their rivalry was.
In , Pepsi flipped how they used the colors in their logo. Now, the red was gone from the background and the globe moved up and over to sit just below the wordmark. And unlike other versions of the logo, the edition had depth.
A gradient background made it feel like the globe itself was emitting light and shadows just behind the text gave it a 3D effect. It was just there, casting light against the blue background. The background gradient was shifted to make the lower left corner the light source, rather than the globe, and both the wordmark and the globe were outlined in light blue, making them pop visually against the background. The text also got a small facelift. Tiny serifs were added back onto the font and the letters got a light gray shading, enhancing their three-dimensional look.
In the Cola Wars, Pepsi secured their place as the cool soda brand. And they never stopped being cool.
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