This blog post will teach you what domain name to use, how to set your preferred domain, and why any of this information matters in the first place. If you are a larger company with preexisting authority built toward the website, find out which version has more authority. Input your website into Majestic. Google will not penalize your website for a lack of a preferred domain. However, if your website keeps both the non-WWW and WWW versions active, then search engines will consider one of them as duplicate, and Google does not want to have a duplicate page show up in their search results.
Keeping both versions active presents a problem if you build authority to one version of your website while Google values the other. Set your preferred domain in Search Console a free tool through Google. You should also call your hosting company and let them know which domain to display to your visitors. To check if the URLs are properly displaying, type the non-preferred domain into a browser and see if it resolves to your preferred domain.
For example, if I type in www. Compared to other aspects of SEO, setting a preferred domain is quick and relatively painless, and it brings you one step closer to search engine visibility. Colton is the Director of SEO Strategy at Boostability testing and defining the products and processes that make Boostability's customers successful. He has been a part of Boostability for over 7 years. Colton loves hanging out with his family and gaming. He runs a personal blog over at www.
Establish your business details with Google. Advanced SEO Get started. Documentation updates. Google Search Central Blog. Recent blog posts Archive. More resources. Tuesday, September 12, Based on your input, we've recently made a few changes to the preferred domain feature of webmaster tools.
But many of you found that confusing, so we've made the following changes: When you set the preferred domain, we no longer will add the non-preferred version to your account.
If you had previously added the non-preferred version to your account, you'll still see it listed there, but you won't be able to add a Sitemap for the non-preferred version. If you have already set the preferred domain and we had added the non-preferred version to your account, we'll be removing that non-preferred version from your account over the next few days.
Here are some questions we've had about this preferred domain feature, and our replies. The preferred domain feature is not a filter.
When you set a preference, we: Consider all links that point to the site whether those links use the www version or the non-www version to be pointing at the version you prefer.
This exponential increase from the previous 22 options like. Companies looking to provide the next big domain extension have sparked a flurry of activity, along with investors looking to cash in on the next domain craze. Before diving into the countless new domain extensions that could make or break your business, Jeannie McPherson, domain evangelist and marketing expert at Verisign, answers some key questions about the new landscape and the implications for businesses and individuals.
When it comes to domain name extensions, everything. Thanks to nearly 30 years of top-tier news, entertainment and commerce being associated with the. Alternatives have sprouted up over the years, but. Some of the new options will undoubtedly prove to be trustworthy and reliable fixtures on the internet. However, users need to make sure they are not investing time and money for naught, and possibly putting their brands at risk. It may be tempting to go with novelty to stand out, but three decades of trust and ingrained user behavior around established domain extensions may be a large hurdle to overcome.
Many of the businesses and organizations that have been enticed to try out new domain extensions are experiencing unforeseen issues , such as customer confusion about their web address, and the technical limitations that compound that confusion.
Even some of the most experienced companies have found that choosing the wrong domain extension can have big consequences. Online retail giant Overstock. Overstock reportedly lost scores of visitors because customers instinctively typed in O.
The customer confusion prompted Overstock to reverse its rebranding in less than a year — millions of marketing dollars lost and customer confidence shaken. Length is only part of the equation. User trust in the internet is waning with the daily reports of data breaches and identity theft.
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